The beauty industry in Pakistan is undergoing a glow-up of its own. No longer dependent on international giants, the country is now brimming with local makeup brands that understand desi skin tones, preferences, and budgets. Whether you're a makeup minimalist or a full-glam enthusiast, 2025 is the year to keep your eyes on these rising Pakistani makeup brands.

1. Beautify by Amna

Known for their viral highlighters and skincare-makeup hybrids, Beautify by Amna is consistently launching innovative, cruelty-free products tailored for South Asian skin. Their growth shows no signs of slowing down in 2025.

2. Lurella Pakistan

Originally a US-based brand, Lurella's partnership in Pakistan has boomed due to its luxe packaging, pigmented palettes, and budget-friendly bundles. Their new 2025 collection is rumored to include skincare-infused foundations.

3. J. Cosmetics

Junaid Jamshed’s beauty line has evolved impressively. With an expanded shade range and more inclusive lip colors, J. Cosmetics is winning hearts with both quality and affordability.

4. Medora Reloaded

The classic lipstick brand we all grew up with is back in a rebranded avatar. Expect bolder shades, longer wear formulas, and trendy packaging in 2025.

5. Rivaj UK

Affordable and widely available, Rivaj UK continues to dominate the local market. In 2025, they’re stepping up with new base makeup lines including color correctors and long-wear foundations.