The Pakistani beauty industry is booming — and local makeup brands are stepping up with innovation, inclusivity, and unbeatable quality. Whether you're a beginner building your kit or a pro who loves trying new launches, 2025 has something exciting in store. These Pakistani makeup brands are not just trendsetters — they’re redefining beauty standards one product at a time.

1. Lure Beauty – The Instagram Girl’s Favorite

Known for its aesthetic packaging and trendy lip products, Lure Beauty is Pakistan’s rising makeup star. With affordable pricing and viral marketing, this brand is becoming a Gen Z favorite.

2. Beautify by Amna – Beauty with Purpose

From liquid blushes to foundations made for South Asian skin tones, BBA keeps launching game-changing products. Their skincare-infused makeup and strong influencer community make them one of the most influential brands in 2025.

3. Masarrat Misbah Makeup – Halal, High-Performance, Homegrown

MM Makeup continues to impress with its ethical ingredients and professional-grade products. Their Silk Foundation remains a cult favorite, and their new launches are always worth the hype.

4. Zayfied – Where Trend Meets Tradition

Zayfied brings modern colors and sleek packaging without forgetting the desi charm. Their lip tints and eye palettes are making them a go-to for everyday glam.

5. Christine Cosmetics – Budget Beauty Done Right

A local favorite for decades, Christine is stepping up with better packaging and updated formulas. Great for students and everyday users looking for affordable makeup without compromise.

6. Rivaj UK – Old But Gold

Once known for budget basics, Rivaj is evolving. Their 2025 collection introduces highlighters, setting sprays, and brow kits — all for budget-friendly prices but with a fresh branding twist.

7. Bonita Cosmetics – The Underrated Gem

Bonita is building a niche following with high-quality blushes and setting powders. Their TikTok-friendly branding and influencer collabs are setting them apart this year.

8. Glam Girl PK – Desi Vibes, Modern Looks

Vegan, cruelty-free, and inclusive — Glam Girl is one of the most progressive beauty brands emerging in Pakistan. Their latest line focuses on brown-skin-friendly shades and eco-conscious packaging.