Pakistan’s beauty industry is no longer just about imported creams and international brands. Over the past few years, a wave of local skincare startups has emerged—powered by natural ingredients, smart branding, and passionate entrepreneurs (many of them women!). These brands aren’t just offering great products, they’re changing the way we look at skincare in a desi context.

1. Primary Skincare

Known for its minimalist packaging and clean ingredients, Primary Skincare focuses on gentle yet effective formulations. From niacinamide serums to hydration-boosting toners, their line is ideal for beginners and skincare enthusiasts alike.

2. Conatural

A pioneer in organic skincare in Pakistan, Conatural offers everything from rose face gels to hair growth oils. Their secret? Locally sourced natural ingredients combined with international standards.

3. CoNatural Essentials

This startup is redefining natural luxury. Think essential oils, charcoal masks, and detox kits — all free from parabens and sulfates. Their products are perfect for those who want a spa-like experience at home.

4. Saeed Ghani (Modern Line)

An old name that’s reinventing itself for the modern era. Saeed Ghani’s startup-style revamp includes new packaging, social media marketing, and skincare products targeting Gen Z audiences.

5. Saffron by Mahnoor

A small-batch startup run by a young entrepreneur, this brand is loved for its handmade soaps, lip scrubs, and body butters. Their products are vegan, cruelty-free, and smell divine.