Gen Z is known for their sharp eye, skincare obsession, and no-nonsense approach to beauty. Instead of falling for overhyped international labels, they’re proudly supporting local Pakistani brands that deliver results and aesthetics. Here are some of the most-loved names that have Gen Z hooked:

1. Sapphire Beauty

Known for its sleek packaging, minimalist formulas, and modern vibe, Sapphire Beauty is a go-to for Gen Z girls who want clean, effortless glam. From lip oils to setting sprays, everything screams aesthetic.

2. Nirvana Botanics

For skincare lovers who read every ingredient label — Nirvana Botanics is a dream. Their products are plant-powered, gentle, and locally made, making it perfect for Gen Z’s love of ethical and clean beauty.

3. Accufix Cosmetics

Dealing with breakouts? Accufix is a dermatologist-approved, acne-friendly skincare brand that Gen Z fully trusts. Their no-frills formulas focus on real results instead of fancy fragrance or packaging.

4. Conatural

A blend of luxury and organic goodness, Conatural has earned its place on Gen Z’s skincare shelf. Their serums, shampoos, and facial oils are made with natural ingredients and a premium feel — minus the guilt.

5. Beautify by Amna

A true influencer favorite, this brand delivers glamorous makeup, affordable prices, and on-trend launches Gen Z can’t resist. From flawless foundations to viral lip kits — it’s beauty that plays well on camera and in real life.