Pakistan’s beauty industry has seen a major glow-up in recent years. While international names like Huda Beauty and Fenty get all the global hype, local Pakistani makeup brands are silently winning hearts (and faces!) across the country — and honestly, some of them are so good, you’ll wonder why you ever paid for imported makeup in the first place.

Let’s dive into the local beauty powerhouses that are giving the big names a real run for their rupees.

1. Zayfied

Founded by beauty influencer Zaywar, Zayfied is known for its rich, pigmented lipsticks and highlighters that melt into your skin like butter. Affordable, cruelty-free, and oh-so-chic — it’s a cult favorite for a reason.

2. Beautify by Amna

From skin serums to full glam kits, this brand has everything you need. Their HD foundation and Glow Getter highlighters are proof that local products can deliver professional results.

3. Masarrat Misbah Makeup

MM Makeup is not just about beauty — it’s about empowerment. With halal-certified ingredients and a huge shade range, MM gives you high-end performance with local authenticity.

4. Christine Cosmetics

If you’re on a budget but still want that flawless finish, Christine’s got your back. From foundations to eye palettes, this drugstore brand is perfect for everyday desi glam.

5. WB by Hemani

Co-created by Wasim Badami, this brand offers skincare and makeup with natural ingredients. Their organic tints and BB creams are especially popular among those who like a “no-makeup” makeup look.