News

The fashion landscape in Pakistan is evolving — and so are customer expectations. Gone are the days when just “good fabric” was enough. Today’s buyers, especially Gen Z and young millennials, expect more than clothes — they want an experience, a connection, and a brand that speaks their language.

Here’s a breakdown of what customers expect from clothing brands in 2025 — and what your brand should be doing to keep up:

1.  Seamless Online Shopping Experience

In 2025, your online store is your first impression.

What customers expect:

• Fast-loading, mobile-friendly websites

• Clear size charts & product descriptions

• Easy return/exchange policy

• Real-time order tracking

• Multiple payment options (COD, credit/debit, Easypaisa, JazzCash)

Insight: If your website isn’t easy to use, customers will leave — no matter how good your clothes are.

2. High-Quality Product Visuals

Visuals drive decisions. Customers want to see exactly what they’re buying.

What they expect:

• Realistic product photography (front, back, close-up)

• Model shoots in natural lighting

• Instagram Reels or try-on videos

• 360° product views or video walkthroughs

Pro Tip: Invest in content. One good reel can bring in more customers than 10 ads.

3.  Trendy Yet Comfortable Fashion


Fashion is personal — and people want style without discomfort.

What they look for:

• Comfortable fits (loose cuts, breathable fabric)

• Stylish yet wearable trends

• Options for modest, fusion, and western styles

 “Wearable fashion” is the keyword — nobody wants stiff or outdated clothes.

4.  Relatable Branding

Customers are connecting with brands that feel authentic, inclusive, and desi-cool.

What they love:

• Real people in your campaigns, not just models

• Urdu + English mix in communication

• Humor, memes & relatable marketing

• Honest storytelling behind collections

Bonus Tip: Use Roman Urdu and memes to stand out. Brands with personality perform better.

5. Quick Delivery & Great Customer Service

Patience is short in 2025. People expect speed, clarity, and responsiveness.

What they expect:

• Same-day or next-day delivery in big cities

• WhatsApp chat support

• Friendly and quick complaint handling

• No hidden delivery charges

A smooth buying journey builds trust — and repeat sales.

6.  Ethical & Sustainable Choices

Today’s shoppers are more aware of how fashion impacts the planet.

They care about:

• Eco-friendly packaging

• Ethical labor practices

• Locally sourced fabric

• Brands that give back (e.g., donations, planting trees)

Sustainable ≠ expensive. Just showing care for the planet wins hearts.