Pakistani brands are leading the way with bold, cross-industry collabs that blend fashion, music, and sustainability. These partnerships are setting new standards and opening global doors for local designers.

1. Khaadi x Coke Studio

Khaadi made waves by launching the first-ever Coke Studio-branded merchandise, blending music and fashion. This collaboration resonated with younger audiences and music enthusiasts, setting a precedent for cross-industry partnerships.

2. Sapphire West x 7UP – “The UP Collection”

Sapphire West teamed up with 7UP to introduce a Gen Z-focused streetwear line featuring gender-fluid designs. The campaign was recognized by Effie Worldwide for its marketing effectiveness, highlighting the potential of beverage-fashion collaborations. 

3. Sapphire x WWF – “Art for a Cause”

In a move towards sustainability, Sapphire collaborated with WWF to launch a capsule collection of limited-edition T-shirts designed by five artists. Proceeds supported WWF-Pakistan's conservation efforts, showcasing how fashion can contribute to environmental causes.

4. Rastah – International Recognition

Rastah, a Lahore-based streetwear label, has gained international acclaim, with celebrities like Justin Bieber and Zayn Malik donning their designs. Their fusion of traditional Pakistani art with modern streetwear has positioned them as a brand to watch. 

5. Riyadh Fashion Couture 2024 – Pakistani Designers in Saudi Arabia

Riyadh hosted its first fashion exhibition featuring Pakistani designers, including Deepak Perwani and HSY. This event opened avenues for cross-cultural collaborations and expanded the reach of Pakistani fashion in the Middle East.

6. Texworld Paris 2025 – Pakistani Brands on the Global Stage

Eight Pakistani fashion and apparel companies, such as Fashion Channel and Liberty Mills, showcased their designs at Texworld/Apparel Sourcing Paris 2025. Their participation emphasized Pakistan's growing influence in the global fashion industry.