Pakistani makeup brands are no longer just the "local alternative"—they're trendsetters. With rising global recognition, increased R&D, and collaborations with influencers, these brands are poised to compete internationally. Supporting local beauty not only uplifts the economy but also celebrates Pakistani artistry, identity, and innovation.

Masarrat Misbah Makeup

• Why It Stands Out: Halal-certified, high-performing, and founded by beauty pioneer Masarrat Misbah.

• Must-Try: Silk Foundation – a fan favorite for its coverage and natural finish.

Medora of London

• Why It Stands Out: A cult-classic brand with a nostalgic appeal, loved for its affordable lipsticks.

• Must-Try: Medora Matte Lipsticks – long-lasting and highly pigmented.

Luscious Cosmetics

• Why It Stands Out: A modern brand with international-quality products and sleek packaging.

• Must-Try: Camera Stick Foundation – ideal for photo-ready skin.

Rivaj UK

• Why It Stands Out: Super budget-friendly with a vast product range.

• Must-Try: Rivaj Eye Shadow Palettes – surprisingly pigmented and easy to blend.

Christine Cosmetics

• Why It Stands Out: Great value and accessible in almost every local market.

• Must-Try: Loose Face Powder – a go-to setting powder for oily skin.

Beautify by Amna

• Why It Stands Out: Trendy and Instagram-famous, this brand keeps up with global beauty trends.

• Must-Try: BB Cream and Lip & Cheek Tints – perfect for no-makeup makeup looks.