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Top 5 Pakistani Designers Selling Internationally

by Brands Kahani 01 Jul 2025 0 Comments

Pakistani fashion is no longer limited to local runways and wedding halls. With rich textiles, timeless embroidery, and bold cultural fusion, many Pakistani designers are making waves globally — from London to Dubai and New York to Paris.

Here are 5 Pakistani designers who’ve crossed borders, built international clientele, and made Pakistan proud on the fashion map:

1. HSY (Hassan Sheheryar Yasin)

Base: Lahore | Seen In: Dubai, London, Los Angeles

HSY is a pioneer of modern Pakistani couture. Known for his regal bridals and luxury pret, he has dressed celebrities on international red carpets and runs a successful showroom in Dubai.

Why He Stands Out:

  • Strong brand identity

  • Global runway appearances (Dubai, London Fashion Week)

  • East-meets-West aesthetic

2. Sana Safinaz

Base: Karachi | Seen In: UAE, UK, USA

One of Pakistan’s most popular fashion houses, Sana Safinaz has bridged the gap between affordable elegance and high fashion. Their prêt, lawn, and bridal lines are in demand from Karachi to California.

Why They Stand Out:

  • Export-quality fabric & finish

  • International shipping + global stockists

  • Loved by expat Pakistanis worldwide

3. Elan by Khadijah Shah

Base: Lahore | Seen In: UAE, UK, Canada

Élan’s signature style is luxury, femininity, and elegance. The brand’s bridals and formal wear collections are featured internationally — especially during South Asian wedding seasons in Dubai, Toronto, and London.

Why She Stands Out:

  • Bridal campaigns featured in international fashion mags

  • High-end pret available globally

  • Collaborations with retailers in UAE & UK

4. Maria B.

Base: Lahore | Seen In: Middle East, Europe, USA

Maria B. is a household name not just in Pakistan but across the globe. From embroidered lawn to luxury formals, she offers a wide range of styles that appeal to Pakistani women everywhere.

Why She Stands Out:

  • Extensive international shipping

  • Collaborations with brands like Swarovski

  • Active digital presence + viral collections

5. Kamiar Rokni

Base: Lahore | Seen In: Paris, Milan, New York (via showcases)

Known for his artistic, bold designs, Kamiar Rokni is a true couture genius. While more niche than commercial brands, his work has been appreciated by international press and featured in global fashion exhibits.

Why He Stands Out:

  • International editorial coverage

  • Representation of cultural craft

  • Known in global fashion/art circles

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