In 2024, Tesla topped global car sales, delivering 1.79 million vehicles, ahead of Audi, which sold 1.67 million cars. Although Tesla experienced its first decline in annual deliveries in over ten years, it still held onto its position as the leader in the market.

Audi, on the other hand, saw a 12% drop in sales. This decline was mainly due to strong competition and a decrease in demand for electric vehicles in key markets like Europe and China.

The company also faced challenges with its electric vehicle (EV) sales, which dropped by 8%. As a result, Audi had to take drastic measures to cope with the slowdown. The company made the tough decision to reduce its production and close several of its manufacturing facilities.

The slowdown in Audi’s sales highlights the ongoing challenges faced by car manufacturers, particularly in the electric vehicle sector.

The drop in demand for EVs in Europe and China has impacted several companies, forcing them to rethink their strategies. While Tesla managed to stay ahead despite the decline in deliveries, Audi’s troubles point to the tough competition and shifting market dynamics in the automotive industry.