Pakistan’s fashion industry is evolving fast — and while legacy brands like Khaadi, Sana Safinaz, and Gul Ahmed continue to lead, a fresh wave of young, bold, and creative clothing brands is quickly capturing attention.

These new players are not just stylish — they’re smart, socially aware, and digitally driven. If you’re into fashion-forward thinking and supporting local talent, here are the top rising Pakistani brands you should have on your radar in 2025.

1. Stitching Cotton

Fresh, minimal, and premium — Stitching Cotton has become a go-to brand for people looking for neat stitching and classic eastern wear with a twist. Their aesthetic appeals to both working professionals and students who love subtle style.

2. Sana Safinaz

Elegant, classy, and upscale — Sana Safinaz is the go-to choice for festive wear and bridal collections.

Why It Stands Out: Luxury fashion with eastern glam.

3. Khaadi

Famous for its vibrant prints and fusion wear, Khaadi blends eastern and western elements beautifully. With stores across the globe, it’s truly an international Pakistani brand.

4. Libaas Line

Focused on formal and semi-formal eastern wear, Libaas Line brings affordable luxury to the middle-class audience. With handworked pieces and ready-to-wear formals, it’s a rising brand with real staying power.

5. Outfitters Studio (Sub-brand)

Outfitters has launched a more artistic and edgy sub-brand targeting young creatives. It's all about expressive prints, bold statements, and curated collections.