Think luxury fragrances only come from France or Dubai? Think again. In 2025, Pakistani fragrance brands are stepping up and creating perfumes that look luxurious, smell divine, and last all day — all without breaking the bank.

From oud-based classics to soft floral mists, these local brands are redefining what it means to smell good, feel good, and shop local.

Here are the top Pakistani fragrance brands making serious waves this year.

1. J. Fragrances (Junaid Jamshed)

The OG of Pakistani Perfumes
J. continues to dominate with its massive range of long-lasting, high-performance perfumes for both men and women. In 2025, they’ve launched new bold collections inspired by Arabian luxury.

Best-sellers:

• Janan (unisex classic)

• Wasim Akram 502

• Bloom for Her

💡 Why It’s Trending: Affordable luxury with strong identity and incredible sillage.

2. WB by Hemani (Wasim Badami)

Natural Oils Meet Modern Perfume
This brand blends natural essential oils with modern scent profiles, offering everything from musky attars to stylish spray bottles. It’s also cruelty-free and Halal-certified.

Best-sellers:

• Oud Al Aaliya

• Velvet Touch

• Musk Rose

💡 Why It’s Trending: Combines eastern wellness traditions with luxury packaging.

3. Scents n Stories

Luxury Perfume Dupes Made in Pakistan
This viral online brand offers affordable versions of international designer scents — all made locally. If you’ve ever wanted a Tom Ford or Dior dupe under Rs. 2,000, this is your place.

Best-sellers:

• Superman (dupe of Dior Sauvage)

• Darling in Pink (dupe of Miss Dior)

• Night in Dubai (oud blend)

💡 Why It’s Trending: Smells expensive, costs less — Gen Z loves it.

4. Saeed Ghani Perfumes

Where Tradition Meets Affordability
This heritage brand has been updated for 2025 with modern packaging and cleaner formulations. Their perfumes and attars remain a classic for daily use.

Best-sellers:

• White Oud

• Sandalwood Attar

• Chanel-inspired spray

💡 Why It’s Trending: Affordable, nostalgic, and widely accessible.

5. Khaadi Fragrances

Fashion Meets Fragrance
Khaadi’s expansion into perfumes has caught everyone’s attention. Their 2025 collection focuses on clean, vibrant, and feminine scents that match their fashion vibe.

Best-sellers:

• Red Musk

• Citrus Bloom

• Wooded Vanilla

💡 Why It’s Trending: Pairs beautifully with their clothing collections — lifestyle branding done right.