Pakistani fashion brands have introduced daily wear collections 2025
As fashion continues to evolve, 2025 is bringing fresh and exciting trends in daily wear. Comfort, sustainability, and effortless style are at the core of this year’s fashion movement. Whether you're updating your wardrobe or simply looking for inspiration,In 2025, several Pakistani fashion brands have introduced daily wear collections that blend comfort, style, and cultural aesthetics. Here are some notable brands to consider
Karma Collection
Known for its vibrant colors and earthy tones, Karma Collection offers a mix of traditional and modern styles. Their range includes chikankari, lawn suits, and luxurious dresses suitable for daily wear.
Sana Safinaz
Renowned for luxury and sophistication, Sana Safinaz provides intricate designs and high-quality fabrics. Their collections span from bridal wear to casual ready-to-wear dresses, making them a go-to for stylish daily attire.
Generation
Blending modern and traditional fashion elements, Generation's ready-to-wear collections cater to women seeking comfort without compromising on style. Their versatile daily wear is popular among young professionals.
Sapphire
Sapphire focuses on ethnic wear and women's apparel, offering a range of casual, formal, and semi-formal clothing. By 2024, Sapphire operated over 45 retail outlets across Pakistan and expanded internationally in 2025, opening stores in the UK and UAE.
Gul Ahmed
A pioneer in Pakistan's textile industry, Gul Ahmed offers a wide variety of products, from unstitched fabrics to prêt-à-porter. Their 2025 collections focus on sustainable practices and cultural motifs, blending tradition with contemporary styles.
Maria B
Established in 1999, Maria B has carved a niche with sophisticated and versatile designs. Their 2025 prêt-à-porter collection features fine embroideries, muted colors, and modern silhouettes, appealing to young professionals seeking fashionable daily wear.
