In a market dominated by big names like Khaadi, Sapphire, and Generation, many small clothing startups in Pakistan are quietly redefining fashion with their unique designs, modern cuts, and affordable prices. These startups are often led by passionate young entrepreneurs who blend tradition with trend — but sadly, not all of them get the attention they deserve.

If you’re looking to support local talent and discover hidden gems in Pakistan’s fashion scene, here are the startups that truly deserve more hype in 2025.

1. Rastah

What Makes It Special:
Combining streetwear with South Asian culture, Rastah is all about self-expression. Worn by international celebs and featured in Vogue, this Lahore-based brand is still underrated locally.

Vibe: Urban, edgy, bold
Why It Needs Hype: It’s redefining what Pakistani fashion can be for Gen Z and beyond.

2. Zari by Fatima

What Makes It Special:
Started by a young female entrepreneur, this startup sells stitched and unstitched suits with a modern desi aesthetic. Each piece is made in small batches with attention to detail.

Vibe: Feminine, soft, wearable
Why It Needs Hype: Great quality and aesthetic, but lacks marketing and influencer reach.

3. Thread & Stitch

What Makes It Special:
An online-first brand known for chic two-pieces, co-ord sets, and summer cotton wear. Very student-budget friendly!

Vibe: Minimalist, casual-chic
Why It Needs Hype: Perfect for girls who want “ready to go” outfits without breaking the bank.

4. Mehlum

What Makes It Special:
A slow fashion brand with premium fabric choices, earthy tones, and minimal cuts. They’re eco-conscious, small-batch, and gender-neutral.

Vibe: Artsy, ethical, premium
Why It Needs Hype: Ideal for niche fashion lovers but still under-discovered.

5. Noorri Clothing

What Makes It Special:
They focus on festive wear for weddings, mehndi, and Eid — but with a twist: fusion cuts, Indo-western flair, and modern color palettes.

Vibe: Fusion, festive, trendy
Why It Needs Hype: Their designs are Insta-worthy, but their brand visibility is low.