Pakistan’s IT industry is making a strong push to increase its exports to Saudi Arabia, aiming to double the current amount from $50 million to $100 million. This is part of a broader strategy to expand into Middle Eastern markets, with a special focus on Saudi Arabia.

Saudi Arabia has announced a massive $100 billion investment plan for artificial intelligence (AI) and data infrastructure. The country is encouraging global companies to participate, creating significant opportunities for IT firms around the world. Seeing this as a promising market, Pakistani IT companies and the government are actively working to enhance their export strategy. They are looking beyond traditional markets and focusing on new destinations like Saudi Arabia, where demand for advanced IT services is growing rapidly.

Currently, nearly 100 Pakistani IT companies are already operating in Saudi Arabia. With increasing collaboration between businesses, government institutions, and industry stakeholders, Pakistan aims to strengthen its presence even further. The combined efforts of these stakeholders are expected to create a supportive business environment, helping Pakistani IT firms establish a stronger foothold in Saudi Arabia and boost exports in the coming years.