Organic Beauty Brands in Pakistan Making Waves in 2025
In a world full of chemicals and quick fixes, Pakistani consumers are shifting towards clean, organic, and skin-loving beauty products — and the local market is stepping up! 2025 has seen a boom in organic beauty brands that not only care for your skin but also for the planet.
Here’s a list of Pakistani organic beauty brands that are making a real impact this year, combining traditional desi ingredients with modern skincare science.
1. Conatural
Why It’s Hot in 2025:
Conatural remains the leader in organic beauty, but this year, they’ve introduced eco-conscious packaging and gender-neutral skincare kits.
Hero Products:
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Rose Face Gel
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Organic Argan Oil
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Activated Charcoal Detox Bar
💡 USP: Certified organic, cruelty-free, and dermatologically tested
2. Organic Traveller
Why It’s Hot in 2025:
From acne solutions to sun protection, this brand’s minimalist, ingredient-focused approach has made it a cult favorite among Gen Z and skincare lovers.
Hero Products:
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Glow Oil
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SPF 60+
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Acne Relief Serum
💡 USP: Transparency in ingredients, perfect for sensitive and acne-prone skin
3. Saeed Ghani (New Organic Line)
Why It’s Hot in 2025:
While Saeed Ghani is a heritage brand, their new organic collection launched in 2025 includes cold-pressed oils, sulfate-free shampoos, and clay-based face packs.
Hero Products:
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Organic Aloe Vera Gel
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Neem & Multani Mitti Mask
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Tea Tree Shampoo
💡 USP: Affordable organic skincare based on Eastern herbal traditions
4. Aura Crafts
Why It’s Hot in 2025:
This brand has doubled down on eco-friendly beauty, offering refillable packaging and all-natural formulations with a handcrafted touch.
Hero Products:
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Detox Clay Mask
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Whipped Body Butters
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Lip & Cheek Tints
USP: Artisan skincare made in small batches, with zero chemicals
5. BareNaturals
Why It’s Hot in 2025:
With a rise in demand for fragrance-free and zero-waste skincare, BareNaturals has built a loyal following for its simplistic and safe formulas.
Hero Products:
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Sensitive Skin Cleanser
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Natural Deodorants
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Facial Oils
USP: Zero artificial fragrance, essential-oil only scents, plastic-free packaging
