In a world full of international skincare hype, Pakistan’s local skincare scene is quietly rising — and it’s impressive. These homegrown brands are not only effective but also rooted in natural ingredients, traditional knowledge, and affordability. Here are some of the most loved Pakistani skincare brands you should add to your routine.

1. Conatural

Best For: Organic Skincare & Haircare
One of the pioneers in clean beauty in Pakistan, Conatural is known for its organic, cruelty-free, and chemical-free skincare products. From their Rose Face Gel to Activated Charcoal Detox Bar, every product feels luxurious.

✅ 100% organic
✅ Suitable for sensitive skin
✅ Locally sourced ingredients

2. Saeed Ghani

Best For: Herbal & Traditional Remedies
A household name for decades, Saeed Ghani uses age-old herbal formulas in a modern way. Their Ubtan, Aloe Vera Gel, and Multani Mitti are staples in many Pakistani homes.

✅ Budget-friendly
✅ Traditional formulas
✅ Easily available

3. WB by Hemani

Best For: Herbal & Natural Oils
Founded by Wasim Badami, this brand is known for its essential oils, serums, and face masks. Their 24K Gold Serum and Aloe Vera Gel are fan favorites.

✅ Islamic & herbal values
✅ Celebrity-backed trust
✅ Huge product variety

4. Organic Traveller

Best For: Acne-prone & Sensitive Skin
If you're dealing with breakouts, Organic Traveller is a game-changer. Their Glow Serum, Acne Relief Gel, and SPF have built a cult following on Instagram.

✅ Dermatologically tested
✅ Loved by Pakistani influencers
✅ Minimal, clean packaging

5. Primary Skincare

Best For: Modern, Minimal Skincare
One of the newer brands in the market, Primary focuses on ingredient transparency and science-based skincare. Think The Ordinary, but made for Pakistani skin.

✅ Fragrance-free
✅ pH balanced
✅ Great for layering routines