Long before skincare became commercial, desi women were mixing haldi, aloe vera, and rosewater in their kitchens — creating powerful, all-natural beauty remedies passed down through generations.

But some women took it a step further.

They turned those nani ke totkay into full-fledged beauty empires — built with passion, purity, and purpose. Let’s celebrate the female entrepreneurs in Pakistan who transformed their DIY formulas into trusted beauty brands!

 1. Ravi Singh – Conatural

Born from her mother’s recipes, Ravi Singh took her family’s herbal skincare formulas and launched Conatural, now one of Pakistan’s top luxury organic brands.
From ubtans to serums — all rooted in age-old traditions.

🌿 "Our roots are herbal. Our future is global."

 2. Shmyla Khan – Aura Crafts

What started as a few handmade soaps in her kitchen turned into a thriving small business. Aura is now loved for its shea butter moisturizers, body scrubs, and chemical-free products.

🧴 Local, minimal, and ingredient-focused — perfect for Gen Z.

 3. Nayab Ali – Hemani Herbals (Creative Lead)

Hemani may be a family business, but women like Nayab Ali helped shape its beauty vertical, using traditional oils and herbal ingredients. Their Waseem Badami line gained massive popularity — but it all started with natural remedies.

 4. Self-Made Instagram Brands

Today, hundreds of young women in Pakistan are launching beauty startups from their homes — selling lip & cheek tints, organic soaps, masks, and hair oils through Instagram stores.

Names like:

• Blush Remedies

• Skin by Haya

• Pure Touch Organics

All started with kitchen-based experiments and a ring light — now they're shipping nationwide.

 Why These Women Stand Out

• ✅ They trusted local ingredients over chemical formulas

• ✅ They used home-based setups to launch big

• ✅ They combined heritage + branding smartly

• ✅ They built empires with zero outside funding