From Kitchen Remedies to Beauty Brands: Women Who Made It Big
Long before skincare became commercial, desi women were mixing haldi, aloe vera, and rosewater in their kitchens — creating powerful, all-natural beauty remedies passed down through generations.
But some women took it a step further.
They turned those nani ke totkay into full-fledged beauty empires — built with passion, purity, and purpose. Let’s celebrate the female entrepreneurs in Pakistan who transformed their DIY formulas into trusted beauty brands!
1. Ravi Singh – Conatural
Born from her mother’s recipes, Ravi Singh took her family’s herbal skincare formulas and launched Conatural, now one of Pakistan’s top luxury organic brands.
From ubtans to serums — all rooted in age-old traditions.
🌿 "Our roots are herbal. Our future is global."
2. Shmyla Khan – Aura Crafts
What started as a few handmade soaps in her kitchen turned into a thriving small business. Aura is now loved for its shea butter moisturizers, body scrubs, and chemical-free products.
🧴 Local, minimal, and ingredient-focused — perfect for Gen Z.
3. Nayab Ali – Hemani Herbals (Creative Lead)
Hemani may be a family business, but women like Nayab Ali helped shape its beauty vertical, using traditional oils and herbal ingredients. Their Waseem Badami line gained massive popularity — but it all started with natural remedies.
4. Self-Made Instagram Brands
Today, hundreds of young women in Pakistan are launching beauty startups from their homes — selling lip & cheek tints, organic soaps, masks, and hair oils through Instagram stores.
Names like:
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Blush Remedies
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Skin by Haya
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Pure Touch Organics
All started with kitchen-based experiments and a ring light — now they're shipping nationwide.
Why These Women Stand Out
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✅ They trusted local ingredients over chemical formulas
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✅ They used home-based setups to launch big
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✅ They combined heritage + branding smartly
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✅ They built empires with zero outside funding
