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Pakistan’s fashion industry is evolving fast — and while legacy brands like Khaadi, Sana Safinaz, and Gul Ahmed continue to lead, a fresh wave of young, bold, and creative clothing...

In a market bursting with prints, promos, and price tags, one question echoes in the minds of most Pakistani shoppers:“Which brand actually gives me the best value for my money?”...

While legacy brands like Khaadi, Gul Ahmed, and Sana Safinaz have dominated the scene for years, a new wave of homegrown clothing brands is making bold moves — and turning heads....

Pakistan's fashion scene turns into a fight when the first summer breeze blows in, and the preferred weapon is lawn. Pakistani apparel businesses enter a fierce rivalry every year as the weather rises, saturating billboards, televisions, and streets with vibrant lawn prints, celebrity endorsements, and an urgent "limited stock, shop now!" message. Greetings from the Lawn Wars, where the season is determined by strategy, speed, and style.Lawn Wars: What Are They?  "Lawn Wars" describes the fierce rivalry amongst Pakistani apparel companies throughout the spring and summer. At this point, ladies are waiting up outside stores and breaking into websites to obtain the newest prints, making unstitched grass collections a cultural phenomenon. It is a movement, not just a style. What Makes Lawn So Powerful? Lawn is lightweight cotton — breathable, comfortable, and perfect for Pakistan’s heat. But it’s not just about the fabric....

In 2025, if your brand isn’t online — it might as well be invisible. From Karachi’s busy markets to Lahore’s luxury outlets, Pakistani businesses are growing fast. But in a...

In Pakistan, fashion isn’t just about clothes — it’s about timing. Ask any shopper, and they’ll tell you: what you wear depends heavily on when you wear it. From lawn...