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Men’s fashion in Pakistan is no longer limited to just shalwar kameez and formal wear. Today’s brands are blending tradition with trend, offering everything from smart casuals to high-end streetwear....

  Over the past few years, there has been a significant development in Pakistan's fashion business. Local apparel companies are taking the stage and creating waves, not only locally but also globally, with their modern silhouettes, sustainable processes, and traditional aesthetics. Here are the top 5 Pakistani apparel labels that are influencing fashion-forward Pakistanis' wardrobes, defining their culture, and shaping trends as 2025 progresses.1. Khaadi  Thanks to its creative collections, partnerships, and emphasis on cultural revival, Khaadi is still a major force and a leading brand in 2025. High-street fashion is still dominated by their combination of western cuts and eastern prints. Significant attention has also been drawn to the introduction of their sustainable line.2. GenerationGeneration is a movement more than just a fashion brand. The brand is gaining popularity in 2025 thanks to its daring advertising, inclusive sizing, and classic pieces that pay homage to Pakistani culture while adding a modern touch. Young people who appreciate both fashion and social responsibility love it.3. ÉlanWhen it comes to luxury pret and bridal wear, Élan is in a league of its own. With...