featured Lawn Wars: How Pakistani Brands Compete Every Summer
Pakistan's fashion scene turns into a fight when the first summer breeze blows in, and the preferred weapon is lawn. Pakistani apparel businesses enter a fierce rivalry every year as the weather rises, saturating billboards, televisions, and streets with vibrant lawn prints, celebrity endorsements, and an urgent "limited stock, shop now!" message. Greetings from the Lawn Wars, where the season is determined by strategy, speed, and style.Lawn Wars: What Are They? "Lawn Wars" describes the fierce rivalry amongst Pakistani apparel companies throughout the spring and summer. At this point, ladies are waiting up outside stores and breaking into websites to obtain the newest prints, making unstitched grass collections a cultural phenomenon. It is a movement, not just a style. What Makes Lawn So Powerful? Lawn is lightweight cotton — breathable, comfortable, and perfect for Pakistan’s heat. But it’s not just about the fabric....
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