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In a market bursting with prints, promos, and price tags, one question echoes in the minds of most Pakistani shoppers:“Which brand actually gives me the best value for my money?”...

Men’s fashion in Pakistan is no longer limited to just shalwar kameez and formal wear. Today’s brands are blending tradition with trend, offering everything from smart casuals to high-end streetwear....

​As Eid approaches, several Pakistani fashion brands have unveiled their 2025 collections, blending traditional aesthetics with contemporary designs to cater to diverse tastes. Here are some notable collections:​J. Junaid Jamshed...

​Pakistan's fragrance industry has flourished, offering a variety of local brands that cater to diverse preferences. Here are five prominent Pakistani perfume brandsJ. Fragrances (Junaid Jamshed) Established in 2003, J....